Have you ever seen a real estate listing that popped? Maybe it was the photography, the description, or simply the features of the property that drew you in to learn more.
If you're a property owner, you may wonder how to attract tenants when the market is tougher than normal. Here are some property listing tips to follow next time you post your rental online.
Let Your Photos Shine
Photos will attract the eye more than anything else in a real estate listing. It's important to emphasize the best features of your property so your ideal tenant will see them.
It's a good idea to hire a photographer who specializes in real estate listings. They will know how to take the best photos and adjust for factors such as light.
If you're short on money or time, you can take photos with your smartphone. For better quality, consider using a tripod and staging the property beforehand.
Clean Up the Exterior
A little TLC can go a long way when it comes to listing your property on rental platforms. Make sure to trim the yard and cut back foliage before you open up the property for tours.
Things like exterior paint, windows, and doors can experience wear and tear over the years. If you notice visible signs of damage, a quick coat of paint can work wonders.
Work With a Third Party
If you want to outsource the real estate listing work, consider using a property management company. For a fee, they can take care of every aspect of the process.
This is a great option if you're pressed for time or you have a lot on your plate. In addition, property managers often have market knowledge and can use rental platforms more easily.
Get the Word Out
Social media is a powerful tool for property marketing. You can look at local real estate groups and get some pointers for how to post on websites like Facebook.
Encouraging your friends or followers to share your listing can have a massive cumulative effect. Each time they share a post, it increases the viewer count by hundreds or thousands of prospective tenants.
Offer Financial Incentives
If you want to fill your vacancy quickly, financial incentives are a great way to do it. Offer things like free rent for the first month, a lower security deposit, or an attractive lease deal.
You may feel like your real estate portfolio loses money when you settle for a lower rate. However, when tenants are locked into a lease, you won't have to put in the leg work for a few years to find new occupants.
Improve Your Property Marketing Today
Whether you're a new or experienced real estate investor, you shouldn't have to worry about property marketing. Use this guide to find your target market and get your vacancies filled in a flash.
PMI Midwest is here to help you with your property marketing needs. With decades of experience in the property management space, our marketing knowledge is unmatched.
Ready to find out for yourself? Contact us today to learn more.
